Your Lead Machine
A sales coach on every call.
Kaush runs his lead generation agency on Meeting Assistant, with a coaching agent that reads every sales call and tells the team how it went.
Founder, Your Lead Machine
Kaush runs Your Lead Machine. They do outbound lead generation for their clients, so the whole business comes down to phone calls: booking them, running them well, and keeping the client happy enough to renew.
The trouble with a business built on calls is that the call disappears the moment it ends. Someone types a few lines into the CRM from memory and that's the record. Nobody could look back over a month and say which objections kept coming up, or which pitch actually worked.
- Meeting Assistant sits in on every sales call and transcribes it with the speakers labelled, so there's no argument about who said what.
- A sales coach agent reads the transcript afterwards and writes up how the call went: which objections came up and how they were handled, what didn't get asked, what got agreed and never confirmed.
- The coaching prompts follow Kaush's own methodology, so the feedback matches how his team is meant to sell.
Every call gets the same read now, and it lands while the conversation is still fresh. Patterns show up as well: if the same objection turns up in five calls in a fortnight, that's something you can see and do something about.
The post-call analysis is live and they use it every day. Live coaching during the call, where the agent prompts the rep while they're still talking, is in beta. Kaush is one of the people testing it.
Other businesses working this way.
Forest Cooling
Quotes out the same week as the visit.
Match Accounting
Fifty VAT returns a month, every one checked.
Sparkstone Technology
We run our own business on it.
Could this be your business?
Five minutes and ten questions will tell you which of your processes is the strongest candidate — and what a starting engagement would look like.