How we work

Winning with AI, in safe hands.

Getting a result with AI isn't hard — if you go the right way about it. Doing it alone, or with the wrong partner, can be expensive in more ways than one. We bring thirty years of business-systems experience to getting you there by the shortest route — and nothing is at risk until you're sure it's working.

Ways in, at a glance
AI Readiness Check Free · 5 minutes
Intro call Free · 30 minutes
The platform From £25/month
Discovery Workshop For the bigger jobs
No stage is compulsory — branch off whenever you're ready.
Pick your way in

Start wherever suits. Skip whatever doesn't.

A

Take the AI Readiness Check

Free and self-serve, in about five minutes. It shows you which of the jobs your business already does are the best fit for agents — and what to do about it.

Take the check
B

Book an intro call

Thirty minutes, free. We walk through your Readiness Check result and decide together: sign up and start, book a workshop, or come back when the time's right.

Book a call
C

Come to an event

Not ready for any of this yet? Get comfortable first — the terminology, how real businesses use AI, maybe a live agent at work. Online and in person, free, no pitch.

See upcoming events
D

Book a Discovery Workshop

Two days with your team, when the job is bigger — an integration, a real process redesign. You keep the output whatever you decide next.

What's in the workshop

Ready sooner than any of that? Sign up from £25/month and start with the assistants today — every other route stays open.

The principle

One process at a time. Proven, then grown.

Most AI pilots stall because they bolt AI on top of broken processes. Adding a chatbot to a workflow that wasn't designed for it gives you a slightly faster version of the same workflow. We look at the whole process — the people, the hand-offs, the data, the decisions — and redesign it with agents in the loop.

The Discovery Workshop

When the job is bigger, this is how we do it.

For integrations and real process redesign, we start with two days in the room with your team — then Design, Deploy and Drive follow, one clear stage at a time.

1

Discover

Two days

The Discovery Workshop: we map your repeatable processes and score each for agent-fit — what's painful, high-volume, high-stakes, and where the data already lives.

You get
  • A process inventory for your business
  • A heat map of agent-fit candidates
  • A recommended starting process and shape of engagement
2

Design

1–2 weeks

Pick one to three high-value processes. Redesign them end-to-end with agents in the loop — the new roles, hand-offs, data flows, decisions, and where the human stays in the driver's seat.

You get
  • A target operating model for the chosen processes
  • Agent specs — what each does, which tools, what guardrails
  • A change map — what your people do differently
3

Deploy

2–4 weeks

Stand the agents up in MAF. Configure templates, integrations, identity and entitlements. Train the people who'll run alongside them. Switch the redesigned process on, watching telemetry from day one.

You get
  • Working agent workflows in production
  • Trained operators on your side
  • Live telemetry — costs, outcomes, exceptions
4

Drive

Ongoing

Iterate against real data. Tune the templates, expand the integrations, fold in the next process. Build the organisational memory — your agents get sharper, more accurate, and more useful over time.

You get
  • Compounding intelligence — agents that accumulate know-how
  • A roadmap of the next two or three processes
  • An ongoing relationship — or a clean handover to your team
The Discovery Workshop
From £2,500

Two days, paid. Process inventory, agent-fit heat map, and a recommended starting process — yours to keep whatever you decide next.

Stages 2–4
Scoped per engagement

Priced against the process you choose to redesign. Platform usage billed separately from the project work.

Bespoke builds
Fixed after Scoping

Scoping produces a written brief and a fixed price for the build — no open-ended day rates.

Why paid? A paid workshop qualifies the engagement, funds the time properly, and sets the tone that this is real work — not a sales conversation in disguise.
Talk to us about a workshop
The bespoke route

When the standard route isn't the right shape.

Some businesses need something built exactly for them. For those, we work direct — a small, senior team, including the people who built the MAF platform.

This is a build engagement, end to end, on infrastructure that's already production-tested. You end up with working software you own and a clean handover, rather than a consultant's deck.

Your process is unusual

It doesn't map to a standard pattern. Regulated data, awkward integrations, or a workflow specific to your sector.

You need it in your environment

VPC deployment, your own LLM keys, your own object store, dedicated tenancy. We've done it; it's not exotic for us.

You want a product, not a workflow

A full app built on MAF that you ship to your customers — branded, scoped, billed however you need.

You already know what you want

You don't need the workshop — you need someone capable to build it. We'd rather hear that directly.

The shape of a bespoke build
Scoping 1–2 wks Sessions with your team, a written brief, a fixed price for what comes next
Design 2–4 wks Architecture, agent specs, integration plan. You sign off before build
Build 4–12 wks Weekly demos, working software at every milestone, pause or pivot at each gate
Deploy & support Go-live with telemetry, on-call cover at first, then a clean handover or a retainer
Who it's for

Built for the operator running the business.

Not a transformation programme. Not an experiment. A practical project shaped around how your business actually works.

A good fit if…

  • You turn over £1m–£100m a year
  • You have 10–300 people
  • "AI strategy" is on the list but unowned
  • You've tried chatbots individually and nothing structural has changed
  • You expect ROI within 6–12 months, not 24
  • You'd rather start with one process than a whole programme

Probably not a fit if…

  • You're under £1m turnover — start smaller, with our assistants
  • You're a large enterprise with an AI council already running this
  • You want a self-serve API — see building on the platform instead
  • You want a chatbot. We don't do chatbots
  • You expect AI to replace your people. We design for AI alongside them
Ready to start?

Take the AI Readiness Check.

Free, five minutes, and it tells you exactly where to start — whichever way in you choose after that.